The British University in Egypt, Faculty of International Business (2023)
London South Bank University, Faculty of International Business (2023)
Mr. Bassem Abdelnaby is an accomplished marketing professional with extensive experience in legal marketing, business development, and brand strategy within the legal services sector. As Marketing Manager at Youssry Saleh & Partners Law Firm in Egypt, he oversees the firms’ marketing operations, digital strategy, and corporate communications across multiple jurisdictions.
Mr. Abdelnaby specializes in SEO-driven content marketing, lead generation, and strategic campaign management aimed at enhancing brand visibility and client engagement. He plays a key role in developing market positioning strategies, managing public relations, and leading cross-border initiatives to align with the firms’ growth objectives.
With a strong background in digital analytics, social media strategy, and corporate branding, Mr. Abdelnaby ensures that both YSP maintain a distinguished presence across regional and international legal markets.